Direct Response Copywriter & CRO

AJMedia

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Media Advertising & Communications

Experience Level

Mid-level (3-5 years)

Application Deadline

May 6, 2026

About the Company

AJ Media is a rapidly expanding, performance-driven Direct-to-Consumer (DTC) eCommerce company. We operate a diverse portfolio of brands across various verticals, with an aggressive growth strategy focused on scaling across multiple international markets. Our leadership team is comprised of seasoned executives who have previously scaled 8-to-9-figure brands within the agency landscape. Now, we are bringing that expertise in-house to drive aggressive growth and innovation. At AJ Media, success is rooted in data and conversion math. Every element of our marketing funnel, from advertorial headlines and sales page modules to checkout processes and upsell offers, is meticulously optimized to enhance Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (LTV). We foster an environment where the individual responsible for crafting compelling advertorials also owns the iteration and optimization of sales pages, checkout flows, and upsell strategies. This integrated approach ensures seamless performance across the entire customer journey.

Job Description

AJ Media is seeking a highly skilled Direct Response Copywriter and Conversion Rate Optimization (CRO) specialist to join our dynamic team. This role is crucial for driving performance across our portfolio of Direct-to-Consumer (DTC) eCommerce brands.

You will be responsible for the entire post-click funnel, from crafting compelling advertorials and pre-sale pages to optimizing sales pages, checkout processes, and upsell offers. Your primary objective will be to continuously iterate and improve funnel performance, translating into tangible increases in Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (LTV).

This is a unique opportunity for a results-driven individual who thrives in a fast-paced, remote-first environment. You will have direct ownership of your work, with performance incentives tied directly to the funnel lift you deliver. We provide shared resources, including developers and graphic designers, to support your efforts.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Direct Response writingAdvertorial writingSales page writingConversion Rate Optimization (CRO)A/B testingFunnel optimizationOffer engineeringAudience researchProduct researchCheckout optimizationUpsell strategy

Key Responsibilities

Write native-style advertorials that blend editorial credibility with salesmanship.
Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led).
Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC).
Write and rewrite long-form sales pages that carry traffic from hook to checkout.
Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal.
Structure the full page argument: problem, promise, proof, offer, urgency, objection handling.
Write checkout page microcopy: bump offers, trust elements, guarantee framing, shipping reassurance.
Develop order bumps, one-click upsells, down-sells, and Thank You page offers.
Create post-purchase email and SMS flows to drive repeat purchase and LTV.
Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page.
Identify the weakest step in the funnel and attack it with a hypothesis, a test, and a measurable expected outcome.
Iterate continuously on funnel performance to break conversion ceilings.
Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR.
Optimize checkout for completion by reducing friction, surfacing trust, and timing bumps and upsells correctly.
Ensure ad-to-advertorial-to-sales-page congruence.
Design and test upsell logic: product selection, sequencing, pricing, copy, timing.
Engineer offer stacks that lift AOV without tanking front-end CVR.
Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures.
Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes.
Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic.
Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity.
Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions.
Report weekly on test results, winners, losers, and next hypotheses in plain language.

Qualifications

2+ years of hands-on CRO work.
Working knowledge of A/B testing methodology: sample size, statistical significance, test prioritization frameworks (ICE, PIE).
Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings).
Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions.
Exceptional range in writing, from punchy headlines to long-form persuasive narratives.
Reliable, deadline-driven, and a proactive communicator.

Benefits & Perks

Direct ownership and autonomy.
High-leverage role with significant impact.
No red tape; fast decision-making and execution.
Shared resources (developer, graphic designer).
Path to scale and build a small team.
Remote-first, results-driven culture.
Performance incentives tied directly to funnel lift.
Competitive compensation.
Paid leaves and allowances.
Uncapped performance variable compensation.

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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In the dynamic landscape of performance-driven eCommerce, the demand for skilled copywriters who can also drive conversion rate optimization is soaring. This role is pivotal in enhancing key industry metrics such as Conversion Rate Optimization (CRO), Average Order Value (AOV), and Customer Lifetime Value (LTV). You will leverage your expertise in advertorial writing, sales page optimization, and offer engineering to directly impact business ROI. Your work will be instrumental in scaling AJ Media's portfolio of brands across multiple markets, requiring a deep understanding of direct response frameworks and conversion psychology.