Digital Campaign Specialist (Financial Services)

Omniretail Africa

Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Junior (1-3 years)

Application Deadline

May 7, 2026

About the Company

Omniretail Africa is a dynamic and rapidly growing fintech organization dedicated to revolutionizing financial services. The company focuses on providing innovative solutions within the lending space, including Buy Now Pay Later (BNPL) and Product Credit options. Their mission is to make financial products more accessible and user-friendly, leveraging technology to streamline processes and enhance customer experience. The marketing and communications department plays a crucial role in achieving these goals by driving customer engagement and conversion through strategic digital campaigns. The team is characterized by its fast-paced, hands-on approach, emphasizing data-driven decision-making and continuous optimization to achieve measurable business outcomes.

Job Description

We are seeking a skilled Digital Campaign Specialist to join our thriving fintech team in Lagos. This is a hands-on position focused on driving customer conversions and engagement through strategic digital campaigns across various channels.

In this role, you will be responsible for the complete execution of digital nudging journeys for our key financial products, including Buy Now Pay Later and Product Credit. Your primary objective is to guide customers seamlessly through their entire journey using Push, SMS, WhatsApp, In-app messaging, and retargeting efforts.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Digital MarketingLifecycle MarketingGrowth CampaignsCustomer SegmentationCampaign AutomationExcelGoogle SheetsCopywritingPush NotificationsSMS MarketingWhatsApp MarketingCRM PlatformsCustomer Engagement Platforms

Key Responsibilities

Plan and execute targeted digital nudging campaigns across the full customer lifecycle: onboarding, KYC, eligibility checks, first usage, repeat usage, repayment, and upsell/cross-sell opportunities.
Build and manage precise customer segments using behavior, transaction history, risk profile, and lifecycle stage.
Set up automated trigger-based campaigns in CRM and customer engagement platforms.
Craft high-converting campaign messaging (copy, CTA, timing, and frequency) optimized for Push, SMS, and WhatsApp.
Monitor and optimize campaign performance using key metrics such as CTR, conversion rate, repeat usage, and repayment response.
Run A/B tests regularly and share actionable insights to improve results continuously.
Collaborate closely with Product, Operations, Collections, Design, and BI teams to align campaigns with business goals.

Qualifications

2–4 years of experience in Digital Marketing, Lifecycle Marketing, or Growth campaigns.
Previous experience in Fintech, Lending, Payments, or FMCG is strongly preferred.
Hands-on experience with customer engagement tools such as Insider, CleverTap, MoEngage, or similar platforms.
Strong skills in customer segmentation, funnel optimization, and campaign automation.
Good analytical abilities — proficiency in Excel/Google Sheets is required; SQL is a big plus.
Excellent short-form copywriting skills for mobile-first channels (Push, SMS, WhatsApp).

Benefits & Perks

Opportunity to work in a fast-growing fintech environment.
Direct impact on business metrics and customer conversion.
Collaborative team environment.

How to Apply

Send your CV and a short note on why you’re a great fit for this role.

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In the rapidly expanding Nigerian fintech sector, the demand for specialized digital marketing professionals is surging. This role is pivotal in driving customer acquisition and retention for critical financial products like Buy Now Pay Later and Product Credit. You will leverage industry-standard tools for customer segmentation, lifecycle marketing, and automated campaign execution. Your expertise in crafting compelling messaging for mobile-first channels will directly impact key business metrics, including conversion rates and repayment performance, signaling a significant contribution to the company's revenue growth and market penetration.