Growth and Marketing Lead

Pouchers

Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Finance & Banking

Experience Level

Senior (5-8 years)

Application Deadline

May 8, 2026

About the Company

Pouchers is a dynamic multicurrency fintech platform designed for a global African audience. Our mission is to simplify cross-border financial transactions, enabling users to earn, send, and spend money instantly and affordably.

We are live on both the Play Store and App Store, and are actively building a growth engine to reach the individuals who stand to benefit most from our services. Our focus is on delivering tangible value and empowering financial connectivity across borders.

Job Description

We are seeking a strategic and results-driven Growth and Marketing Lead to spearhead user acquisition and engagement initiatives for our multicurrency fintech platform.

In this pivotal role, you will be responsible for driving measurable growth by deeply understanding user behavior and optimizing the entire customer journey. Your focus will be on key metrics such as active funded users, cost per acquisition, and repeat usage, ensuring sustainable and scalable expansion.

You will lead and mentor a talented growth team, empowering them to tackle complex challenges and maximize their collective output. This involves setting clear priorities, fostering a data-driven culture, and ensuring the team's efforts are aligned with overarching business objectives.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

User AcquisitionCohort AnalysisLifecycle MarketingPaid MediaData AnalysisExperimentationTeam LeadershipAnalytics

Key Responsibilities

Own the user funnel from sign-up to verification, first deposit, and repeat use.
Analyze user data to diagnose movements and report with reasons attached.
Run paid campaigns across Meta, X, Google, and other relevant platforms, optimizing for active funded users.
Allocate budget weekly based on performance data, not channel preference.
Design and implement user lifecycle programs including onboarding, activation, and re-engagement.
Treat the referral program as a product, focusing on mechanics, incentives, measurement, and iteration.
Continuously run experiments, documenting tests, outcomes, and next steps.
Lead the growth team by setting weekly priorities, running meetings, and directing effort towards high-leverage work.
Coach team members, provide clear feedback, and facilitate their professional development.
Provide weekly updates to the CEO, focusing on key metrics and strategic changes.

Qualifications

Proven experience growing a consumer product, with fintech experience being a plus.
Demonstrated experience leading and enjoying a team, understanding the difference between directing and dictating.
Ability to interpret cohort tables and derive actionable insights.
Strong opinions on attribution models and the ability to defend them.
Proactive in running tests and identifying growth opportunities.
Ability to terminate underperforming campaigns decisively.
Excellent written communication skills for briefs, Slack messages, and reports.
Positive track record of fostering strong working relationships.

Benefits & Perks

Competitive salary
Statutory pension
Career development support
Health insurance (HMO)

How to Apply

Apply here: [Growth & Marketing Lead](https://www.notion.so/34843e0a359e80c89c6ee2ba06fdaf84?pvs=21)

Join Our Communities

Join WhatsApp Channel Join Telegram Group

In the rapidly expanding fintech landscape of Nigeria, driving user acquisition and retention is paramount. This role demands expertise in key areas such as user acquisition strategies, cohort analysis, lifecycle marketing, and paid media optimization. The impact of this position is directly tied to business ROI, requiring a strategic leader capable of scaling user growth and significantly influencing revenue streams. Success hinges on a deep understanding of user behavior and the ability to translate data-driven insights into actionable growth initiatives that propel organizational expansion.